Trade show video coverage is something that we have become experts at in the past few years, so the huge FESPA 2022 show in Berlin was familiar ground to our team. Our long term clients Fujifilm, regular exhibitors at this show had a clear idea of what they wanted from their video team and we were able to deliver on every level.
During three days of shooting on the stand, our team of four were able to capture a wide range of footage and edit in real-time to produce various films for immediate showing on the stand. Fujifilm were taking the opportunity to launch a new range of printers so with prior planning and filming back home in the UK, we were able to create an alluring film of the new products including advance teasers to raise public expectations.
Trade shows such as FESPA are a huge investment for Fujifilm and count very highly in their overall sales strategy year to year. With this in mind, trade show video coverage is absolutely crucial to obtaining full value form the event and we were able to enure that this was achieved. The video content and photography was notable in driving up footfall and client engagement were heightened to better than expected levels.
If you want to make the most of your trade show why not give us a call and let us explain what we can do for you.
It has been a pleasure to work with the whole Fujifilm team both in the UK and Europe since 2014. Here is what Kevin Jenner the European Marketing Manager had to say about working with Copper Tree Media.