Our latest trip across Europe took us to Porto in Portugal to visit Floricolor a printing company that specialises in the high-end photo books. The purpose of our visit: to create a short film to promote Fujifilm’s new Jet Press 750S inkjet printer. Our task was to capture a photo narrative and portraits of the owner Tiago and tell the Floricolor story through a short film.
We only had one day at the factory so we had our work cut out. Working closely with our friends at AD Communications we scripted and shot the film along with a conventional case study type testimonial.
Our aim is to maximise the video and photography content for our clients and tell the best story possible. Viewers are more likely to respond to an advert that isn’t offering a hard sell. Rather one that tells a story to put across the message. In this case, our owner Tiago speaks passionately about the ethos of Floricolor and what they need to achieve the quality that they aim for.