Supporting your video content marketing during Covid19
Your video content marketing should not be on hold just because of this pandemic!
During these unprecedented and challenging times many, if not all businesses have felt a tremendous impact. Life as we once knew it is currently on hold without a clear idea of when the “normal” will be restored.
However, we are all finding ways to adapt to our new way of life and that also includes how we run our businesses. When we all bounce back we are going to need new leads and ways to bring in new business. This is why now is the time to be thinking ahead and developing your marketing strategies.
Yes, things are very different right now! Over the past 8 weeks we have not been able to head into the field with our cameras and shoot new content for our customers, thankfully this looks to now be changing, but what have we been doing in the meantime?
It may not be possible to shoot new content for your campaigns but it is possible to repackage your existing content. Fujifilm approached us to see what we could create for them from existing material we have on file. Their aim was to produce a brand film that could support their new campaign during the covdi19 crisis.
We delved into our archives and looked through every single video testimonial we have produced for them and cut together a short montage of their customers singing their praises.
Initially, each one of these testimonial films we produced were all for different products, but we always ask generic questions about the customer’s relationship and opinions on the working dynamic so we have various content that can be used for this very reason. Here are just some of Fujifilm’s satisfied customers who they have supplied high-quality printing technology and inks to over the years.