Corporate video, but not too corporate
Corporate videos come in many formats, but most follow a similar theme: interview, b-roll, call to action. When Atac Solutions got in touch they knew they wanted a corporate video, but not like most.
After a good chat with Atac Solutions, from which we learned of their sponsorship of local sportsmen and decided that this was the best way forward. The challenge then was to write a script that featured their main focus, clean water, without allowing it to ‘drown’ the message! The script had to be short, focussed and clear in its delivery of that message, we are different.
After a couple of drafts the script was settled upon and we then turned our attention to the main subject, local professional boxer George Hennon. Chatting through the options available with George we were able to arrange filming at the amazing Evolution gym in Aylesford, Kent. We carried out a test shooting day to make sure that we could capture everything required within the timeframe available which paid dividends later!
Carefully planned lighting and blast from our haze machine gave us exactly the effects we were looking for, together with George’s patience we were able to create a very different form of corporate video. A further day’s filming at the client’s offices to provide substance to the company’s activities, gave us enough to create a story and we hope a very watchable film. No interviews, short, sharp and creatively put together, hitting the brief exactly.
Not all corporate video has to be the same, not all video production companies are the same. If you want your company to stand out or to get across a particular message, Copper Tree Media are able to create exactly the look you need.
