Capturing the Essence: The Importance of Documenting a Trade Show with Video and Photography

For 2023 Interpak came home to Dusseldorf and our long term clients Fujiilm asked us to be part of their show..
Trade shows are vibrant hubs of activity and where businesses showcase their products and connect with potential clients, so we at Copper Tree Media know that documenting them with video and photography is a game changer.  Trade shows help to build valuable relationships  and are brimming with sales opportunities.  In this digital age, where visual content rules supreme, capturing the essence of a trade show is a must for any business. 

Video and photography coverage of your stand,  products on display as well as those engaging conversations with smiling faces being captured can make all the difference to your company’s performance.    These visuals not only serve as a reminder of the event but can also inspire and motivate your team for future endeavours.


The unique platform of a trade show helps to showcase your products  and well-crafted visuals will allow you to bring your offerings to life, effectively demonstrating their features, benefits, and value to the widest possible audience.  High-quality video and photography images will capture the attention of potential customers, even long after the event has ended. By incorporating these visuals into your marketing, website, or social media platforms, you extend the reach of your trade show presence making a lasting impression on your target market.


In today’s fast-paced digital landscape, attention spans are shorter than ever. Captivating visuals have become indispensable for engaging audiences effectively. Social media has revolutionised the way businesses connect with their audience. Video and photography  coverage, especially real-time coverage,  provides an abundance of content for your social media channels. Behind-the-scenes shots, client testimonials and presentations can all be shared on platforms like Instagram, Twitter, LinkedIn, and Facebook, expanding your reach and increasing brand visibility. Here at Copper Tree Media we regularly shoot and edit on our client’s stand to provide up to the minute coverage that can be published within a few minutes of capture.  Real-time coverage will also   increase performance and let you  fine-tune  presentations and refine your approach during the show and for the future

In the fast-paced world of business, it’s crucial to seize every opportunity to stand out and make a lasting impression. Documenting trade shows with video and photography is a powerful way to capture the essence of the event, showcase your products, engage your audience, and extend your brand’s reach. By embracing visual storytelling and leveraging social media, you can amplify your trade show presence, attract potential customers, and drive business growth. So, next time you participate in a trade show, contact us at Copper Tree Media and let’s have a chat about what we can do to help you drive up those sales.