Our long term client Bell Group UK wanted to update their existing marketing film. Back in 2016, they commissioned us to produce a marketing video to showcase their business.
Naturally, as time passes things change which can leave some video content out of date.
We always advise all of our clients when producing films to think carefully about the content and avoid anything that may date the film quite quickly. In this case, the film had served its purpose for 4 years before anything needed updating.
For Bell, the main reason for the update was the companies ethos and values had taken a different direction. They wanted to re-shoot the interview narrative that drove the film. As with all of our projects we keep everything in an archive for these very situations. This helps our customers update their initial investments to keep their video content current.
In order to update the film, all we had to do was pop in and capture a new interview with Craig Bell the CEO and cut this into the edit of the film.