Inprint & Productronica 2017
We recently had a busy week working with Fujifilm, live event filming on their stands at Productronica and InPrint 2017 in Munich. Fujifilm chose this event to launch their new Acuity B1 printing system as well as to showcase their amazing membrane overlay printing systems. Our crew were on the stand for 2 days capturing video and photography of the machines in action as well as presentations from Fujifilm executives. Working closely in co-operation with Fujifilm’s PR agency AD Communications we edited short clips for viewing at the show and across social media the same day. In addition to the social media content we also captured a client testimonial interview on the stand.
Live event filming has become an important part of the Fujifilm Print sales strategy, creating interest and delivering topical informative images to drive footfall to their stands. Long days with tight deadlines were handled and the end product was an extremely happy client who was able to measure the effectiveness of the strategy immediately. There is no doubt that any uncommitted visitor to the stand is more likely to make sure they do take a look if they have seen a sneak peak online. Teaser short messages create interest in visitors that may not otherwise take a look.
We have huge experience in live event filming all over Europe and have raised the profile of clients during shows. Grabbing the attention of potential buyers is the key to exhibiting at international trade shows and real time video has proved to be invaluable. Our client’s also get maximum benefit and real value from our work , using the footage as part of continued marketing after the event on social media and longer versions used as a marketing tools for their sales force. So whether you are holding a seminar, a B-2-B show or exhibiting at a trade fair, why not get in touch and discuss what we can do to drive your business forward. You can contact Copper Tree Media here or give us a call on +44 (0) 1622 804 064.