Working practice animation video
Getting your staff to interact with clients and members of the public in the right way is crucial to any business., and effectively getting across the message of good working practice is a difficult choice for most. Live filmed explainer videos tend to take a great deal of time to deliver the message, leading to overly long films that can lose the attention of the viewer. They are sometimes also be a little dry and let’s be honest, a bit tedious. This is where animation videos can help. Any instructional film for your staff, whether it is for working practices or health & safety is a serious and important matter. But it is also essential that viewers do pay the maximum attention to the film so we believe that introducing humour is a great way to do this.
The UK’s leading nationwide decorating & contracting company, Bell Group decided that this approach was exactly the way forward and tasked us with creating an animation to do just this. After careful study their staff handbook which covers all aspects of working practices, we created a storyboard to encapsulate all of the major points to be made. When the client was happy with this storyboard, we produced a script introducing two characters, Perfect Pete Evans and Johnny Riddor to emphasise good and bad techniques. PPE (Perfect Pete Evans) to those in know represents Personal Protective Equipment. Riddor stands for Reporting of Injuries, Diseases and Dangerous Occurrences Regulations, paramount in the mind of any construction site manager in this day and age.
After we had commissioned a professional voice-over to serve as the framework, we passed the storyboard to our animation team to create the film. Close consultation with the client throughout the animation process enables us to ensure that the finished film was exactly what they were looking for. The film is currently being used to ensure existing staff are reminded of good working practice as well as part of an induction for new employees.
Animation of working practices incorporating info-graphic detail, enables far more information to be delivered in a shorter length of time. This keeps costs down and creates a film that your workforce is more likely to remember. If you think that we can help you as we have Bell Group, get in touch and we would be more than happy to advise you on the best way forward. Alternatively if you are looking for marketing tips for using live action video click here.