Video Marketing; Things You Need To Know

When you are choosing a company to create a video for you, whatever field you are in,  it is essential to fully understand exactly what kind of video you want and how you want to use it before you start.  Get a clear idea of who is your target audience and what medium you will use to grab their attention.   Staff engagement video to deliver an important message to all staff will be very different from a promotional video for viewing by customers.   Talk to your production company and make sure they take the time to understand exactly what you want.  Lots of lovely images may look great but if they don’t deliver your message then they will not have any effect.

Video Production. Where, when & why

Video Production – Where when & why Why do you want a video producing?    Do you have a new product?  Or maybe just to say that we are better than the rest.  There must be a clear goal at the end of the project so whatever the reason,  get a clear idea of what…

Video Marketing in 2017- 6 Month Update.

2017 video marketing so far….travelling, filming and more travelling… 2017 started off pretty much where we left 2016, with lot’s of travelling around Europe filming  some great video marketing projects. It is safe to say our crew have a second home and it’s called the Eurotunnel!! First up we visited Les Saisies ski resort in France…

Why use video testimonials?

For any business their reputation is important, as a business owner you do your very best to keep your customers happy and to deliver what you promise. In the first contact with a new customer it is down to your sales team to make that all so important ‘ first impression’ Sadly, today we live in a world where most markets are saturated and competition is plentiful.